Wayfaring Ranger
Well-Known Member
The release of a US Tremor probably all depends on how good the sales of the RR are going, given they will need to up the MSRP of the RR in the next 1-2 years to make room for a Tremor. Ranger price-points right now don't really have space to slot it in. My lariat was at $52.5k ($55k after TTL), which is already a bit too close to a RR at $56k. The addition of the 2.7L engine adds another $1.5k (i think?) to a lariat price. There's no space for a new trim.
eg: If RR sales slow down under projections while they still cost $56k MSRP, adding a Tremor at $55k won't make much sense, given they will have to increase RR MSRP closer to $60k which will slow sales even more.
There isn't much incentive for a customer to buy a Tremor if previous-year RRs are available on dealer lots for $1k more and way more capable.
Maverick sales have been crazy so it makes sense why Ford wants to add as many trims as possible to that truck. We are still waiting to see how the ranger does in the first year of release.
eg: If RR sales slow down under projections while they still cost $56k MSRP, adding a Tremor at $55k won't make much sense, given they will have to increase RR MSRP closer to $60k which will slow sales even more.
There isn't much incentive for a customer to buy a Tremor if previous-year RRs are available on dealer lots for $1k more and way more capable.
Maverick sales have been crazy so it makes sense why Ford wants to add as many trims as possible to that truck. We are still waiting to see how the ranger does in the first year of release.
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