2024 Ranger Production Scheduling Resumes July 20th

[Zaman]

What we need to know is this; If Ford is indeed wanting stock RR orders changed to retail, what is the reasoning?

The only thing I can imagine is pre-sale retail numbers are stupid low and they want to pad the numbers by shifting 3,000 RR units to their retail graphs instead of stock graphs.

Long as my truck gets pulled for production for job 1 it don't matter to me why they did it lol

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[SGT Ranger]

Well its funny, but Ford is reminding me of the video game developer industry. Those developers to this day still think they can sneak in changes, or remove content from their products and no one will notice. I am talking about the most minor things sometimes, like 1 pixel resolution less than what they advertised. It never fails, someone figures it out, even if its a change that 99.999999% of the consumer base doesn't care about.

Nerds find out everything. Weaponized autism and all the tropes that go along with it.

Information is power, etc etc

The less transparent a company is, the worse they usually make it for themselves. (Like the dumpster fire comment other posters have brought up)

 

[Raynger24]

What we need to know is this; If Ford is indeed wanting stock RR orders changed to retail, what is the reasoning? The only thing I can imagine is pre-sale retail numbers are stupid low and they want to pad the numbers by shifting 3,000 RR units to their retail graphs instead of stock graphs.
That or they are internally revamping something with their queue system and this is being done for some unknown reason to the public.

Your reasoning makes sense. I especially agree on your first point, as without knowing the reasoning behind the change, it makes everything else pure conjecture. I hope the numbers stay workable for Ford at least until we get our builds. Going through two years of not getting my Maverick has me viewing things through a "glass half empty" lense.

 

[jredecop]

If you would not mind, could you let us know how it turned out please.

Just got a call, my order will be changed to retail. The needed change was confirmed by the ford rep.

 

[Raynger24]

Just got a call, my order will be changed to retail. The needed change was confirmed by the ford rep.

Thank you for the update!

 

[Zaman]

Just got a call, my order will be changed to retail. The needed change was confirmed by the ford rep.

Did they change it or make a new order?

 

[Snkrjeff020]

What we need to know is this; If Ford is indeed wanting stock RR orders changed to retail, what is the reasoning?

The only thing I can imagine is pre-sale retail numbers are stupid low and they want to pad the numbers by shifting 3,000 RR units to their retail graphs instead of stock graphs.

That or they are internally revamping something with their queue system and this is being done for some unknown reason to the public.

The only issue with this theory is if they wanted to really pad their numbers, they probably shouldn't limit it to 3000 orders, especially if they were already planning on building more a few months later.

 

[SGT Ranger]

My dealer is reaching out to their Ford Rep as they have not heard anything indirectly or directly.

I'll update with their response as soon as I get it.

 

[SGT Ranger]

The only issue with this theory is if they wanted to really pad their numbers, they probably shouldn't limit it to 3000 orders, especially if they were already planning on building more a few months later.

Can you imagine the optics if you go to release an updated model and the only thing people wanted to buy was the specialty trim level? Contrary to what most might think, that wouldn't be good. lol

Specialty trims are not suppose to the primary bread winner for a model. It is suppose to make up a very small percentage of total sales for a model.

 

[Snkrjeff020]

Can you imagine the optics if you go to release an updated model and the only thing people wanted to buy was the specialty trim level? Contrary to what most might think, that wouldn't be good. lol

Specialty trims are not suppose to the primary bread winner for a model. It is suppose to make up a very small percentage of total sales for a model.

Lol yeah I get that too. But the irony is, it looks like that is exactly what the market is: Ranger Raptor or bust.

 

[jredecop]

Did they change it or make a new order?

He said they changed it. I did get the email from ford instantly.

 

[rwolfcastle]

Can you imagine the optics if you go to release an updated model and the only thing people wanted to buy was the specialty trim level? Contrary to what most might think, that wouldn't be good. lol

Specialty trims are not suppose to the primary bread winner for a model. It is suppose to make up a very small percentage of total sales for a model.

I don't see how that would be a bad thing. Toyota sells a TON of Tacoma TRD Pros.

 

[SGT Ranger]

I don't see how that would be a bad thing. Toyota sells a TON of Tacoma TRD Pros.

That is not the point. What percentage of all trim levels sold is it?

Hint: Not as many as you think.

 

[rwolfcastle]

That is not the point. What percentage of all trim levels sold is it?

Hint: Not as many as you think.

Why is this a bad thing though? I'm genuinely asking. Are margins not as good on the higher end models? I would think selling a ton of your most expensive vehicle would be a good thing. It would also be an indication to make the cheaper models look a bit more like the one that's selling well.

 

[SGT Ranger]

Why is this a bad thing though? I'm genuinely asking. Are margins not as good on the higher end models? I would think selling a ton of your most expensive vehicle would be a good thing. It would also be an indication to make the cheaper models look a bit more like the one that's selling well.

My first thought is it may be great short term, but not long term.

There are all kinds of reasons why, from the psyche of your total customer base seeing this, to unintended side effects (ie; its not a specialty vehicle anymore if everyone has one, thus it gets de-valued).

Someone who gets paid a lot more than me and has a lot more knowledge on the subject has created production numbers for these companies, generally, for specific reasons.

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