Report: 2024 Ranger Job 1 Production Set to Begin August 7 (Again)

[auromed]

I think most people (including myself) are holding out just so we can compare all the new mid-sizes at once. Most people aren't trying to pay $50k to beta test a truck without at least seeing it in person first. I'm likely going to go with a ranger when the dust settles, but i'm not deciding that just yet. If toyota decides to release a pre-runner with 4wd that would make me have to think a lot harder.

Would also like to see extended cab configurations and some other trim options be revealed but it's not a dealbreaker. The ranger currently seems to be the best fit (for me) at this point when shopping across trucks.

I'd agree. I need a truck as I sold my Powerboost at the end of last year when I got an offer I couldn't refuse. My thinking on the Ranger is... I can put in an order for invoice or below on the Ranger, be able to choose my options and then let the dust settle for a couple years before looking to upgrade when all the details about the new generation of mid-size trucks are out and tested.

I really like the new Tacoma looks, but since you can't order, you're stuck getting whatever is produced and from what I've seen, most of the Toyota dealers even for current generation Tacos are marking them up. I expect it'll be a year or so before it's relatively easy to get one at MSRP, especially if you want a higher end trim.

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[Snkrjeff020]

I'd agree. I need a truck as I sold my Powerboost at the end of last year when I got an offer I couldn't refuse. My thinking on the Ranger is... I can put in an order for invoice or below on the Ranger, be able to choose my options and then let the dust settle for a couple years before looking to upgrade when all the details about the new generation of mid-size trucks are out and tested.

I really like the new Tacoma looks, but since you can't order, you're stuck getting whatever is produced and from what I've seen, most of the Toyota dealers even for current generation Tacos are marking them up. I expect it'll be a year or so before it's relatively easy to get one at MSRP, especially if you want a higher end trim.

Yup. I had considered a Tacoma, as I always wanted one. But with the current state of affairs with Toyota, it was a non-starter.

 

[Ranger#5?]

Yup. I had considered a Tacoma, as I always wanted one. But with the current state of affairs with Toyota, it was a non-starter.

same thing happening with Nissan, they send a couple Frontiers to each dealer each month configured for the region it goes to. I'm finding a little suitable inventory on lots within 1 day drive. Ludicrous thing is they all have standard ADM of $1360.00 which is 100% unjustified based on their market share and segment sales. It may be negotiated away though hopefully...

 

[SGT Ranger]

same thing happening with Nissan, they send a couple Frontiers to each dealer each month configured for the region it goes to. I'm finding a little suitable inventory on lots within 1 day drive. Ludicrous thing is they all have standard ADM of $1360.00 which is 100% unjustified based on their market share and segment sales. It may be negotiated away though hopefully...

That fee is part of the "Feed a starving Nissan Salesman" campaign. Cause you know, when was the last time Nissan was relevant?

I'm pretty sure Nissan is actually run by a cabal of used car lot owners, you know the "buy here, pay here" places, that use Nissan as a way to funnel used Altima's down to the people of economical status that keep the doors open on these types of places. I'm pretty sure crime itself would plummet if the Altima stopped being made.

I'm pretty sure Dodge is in on the pyramid scheme as well with the Charger, but those wont be around much longer.

 

[Mikknj]

Ranger sales were down 40% last year, and the new truck they've been showing off all over social media for months now only has 1,500 orders in the bank nationwide? Ouch.

It's like I said in another thread, despite guys disagreeing with me, Ford is terrified of changing the looks on their trucks and in the midsize, fun, lifestyle segment you cannot be that way if you want to keep selling vehicles.

I may be 1,501 just purchased today. I think a lot of people are holding out for the Tacoma, there's a lot of competition now. But I love the look of the new Ranger. Love the size... I can only hope I like the drive. Love the tech.

 

[G L Rockwell]

Bloody hell, no love for the little guy heh?

Hey, cheer up. Better for those of that are waiting their turn.

I'm holding out until the 2.7L shows.

The idea of 25+ mpg, Toyota resale and reliability is appealing. On my 4th Tacoma now and the off-road peaks my interest.

 

[shred5]

Ranger sales were down 40% last year, and the new truck they've been showing off all over social media for months now only has 1,500 orders in the bank nationwide? Ouch.

It's like I said in another thread, despite guys disagreeing with me, Ford is terrified of changing the looks on their trucks and in the midsize, fun, lifestyle segment you cannot be that way if you want to keep selling vehicles.

Sales were down because I believe Ford just was not producing them. I only saw two the last few years at my dealer and they were both expensive models on the show room floor. I think if they produced more they would have sold.


It does not surprise me the orders are low. Gen 5 started real slow too. So slow dealers were pissed they had so many on the lot 6 months later or so. Ford over priced them and dealers were steering people to the F150. First time I looked at the Ranger my dealer took me to a F150 and said, more options, slightly better gas mileage and with rebates they can be had slightly cheaper. I got mine Ranger almost 6000.00 in rebates and dealer marked it down almost another 2 grand. After those deals around thanksgiving Ranger sales took off though till pandemic.

The whole thing just shows me how little commitment Ford has to the midsized sector in NA. Way to early to say but wonder if they pull out from NA again if sales are bad. I mean hey we cant win at car sales lets just quit. Now rumors of dropping some SUV's.

I think a big thing too is people are waiting to see what's out there. Allot want to test drive, see if any early issues crop up. Some are waiting for the 6 cyl. Way to early to say what sales will be like. I am waiting to test drive them all and see what happens in the future. I do not think it hurts to wait. Maybe Ford and others will have massive rebates again. There is lots of competition and some pretty good trucks this time. I honestly think they over priced all of them and we will see massive rebates especially on the Nissan. I have patients plus I like my Ranger I have now, I do not have to have something the minute it launches.

 

[Wayfaring Ranger]

The whole thing just shows me how little commitment Ford has to the midsized sector in NA. Way to early to say but wonder if they pull out from NA again if sales are bad. I mean hey we cant win at car sales lets just quit.

i'm really hoping that the decision to cut all hatchbacks/sedans from the lineup except for the mustang, right before the worst inflation and economy we've seen in decades, goes down as one of the worst decisions they've made.

people are begging for small, efficient vehicles that don't cost $30k brand new.

 

[Ranger#5?]

i'm really hoping that the decision to cut all hatchbacks/sedans from the lineup except for the mustang, right before the worst inflation and economy we've seen in decades, goes down as one of the worst decisions they've made.

people are begging for small, efficient vehicles that don't cost $30k brand new.

Ford decided it simply isn't profitable to field a full lineup of small ICE cars in NA any longer, that includes 2 row small SUVs where they can't compete with Kia Hyundai Nissan, Toyota offerings. Bronco Sport and Maverick fill this space nicely sharing a configurable platform and manufactured just outside USA borders to reduce costs. Look for lower cost EV smaller imports from Ford factories in China and elsewhere. Edge and Escape replacements have already been announced.

 

[Wayfaring Ranger]

Ford decided it simply isn't profitable to field a full lineup of small ICE cars in NA any longer, that includes 2 row small SUVs where they can't compete with Kia Hyundai Nissan, Toyota offerings. Bronco Sport and Maverick fill this space nicely sharing a configurable platform and manufactured just outside USA borders to reduce costs. Look for lower cost EV smaller imports from Ford factories in China and elsewhere. Edge and Escape replacements have already been announced.

I know they decided this. But this decision was then immediately followed by shortages across all car makers, eye-watering inflation, record gas prices, increased demand for small+cheap cars and less demand for overly large SUVs/crossovers.

Something tells me that if Ford knew all of these things would immediately follow their decision, they may have kept the focus and fiesta around a bit longer. Now the other automakers who didn't axe these econoboxes are reaping the benefits while ford is struggling to build cars ordered 2 years ago.

 

[Ranger#5?]

I know they decided this. But this decision was then immediately followed by shortages across all car makers, eye-watering inflation, record gas prices, increased demand for small+cheap cars and less demand for overly large SUVs/crossovers.

Something tells me that if Ford knew all of these things would immediately follow their decision, they may have kept the focus and fiesta around a bit longer. Now the other automakers who didn't axe these econoboxes are reaping the benefits while ford is struggling to build cars ordered 2 years ago.

these decisions always have lag times, and economic downturns, pandemics and other world events beyond Ford's control. Not profitable doesn't change on these small vehicle offerings in USA. F-150 is still cash cow supporting everything else they do- and BOTH Ford and GM are INCREASING capacity with new investments in next generation ICE Big truck and SUV models where all the $ is for next 10 years. Not being able to fill orders for 2 years would also apply to small cars since it is a corporate decision to move to custom orders across the board instead of filling lots with stock to choose from in any category. Follow the $ always.

 

[Wayfaring Ranger]

Not being able to fill orders for 2 years would also apply to small cars since it is a corporate decision to move to custom orders across the board instead of filling lots with stock to choose from in any category. Follow the $ always.

not being able to fill orders is only really relevant to the bronco and the maverick (TBD if we include the ranger here). the other cars that ford sells that aren't hyped up aren't having the same issues and that's obvious because dealer lots are filled to the brim with these models. knowing this, i'm guessing ford could have kept pumping out econoboxes without the same supply & demand constraints.

i'm sure ford could have found a way to make small cars profitable if they kept them around, but people pre-covid weren't interested in small cars because the economy was great. now the economy sucks and people are once again interested in saving money.

 

[Ranger#5?]

not being able to fill orders is only really relevant to the bronco and the maverick (TBD if we include the ranger here). the other cars that ford sells that aren't hyped up aren't having the same issues and that's obvious because dealer lots are filled to the brim with these models. knowing this, i'm guessing ford could have kept pumping out econoboxes without the same supply & demand constraints.

i'm sure ford could have found a way to make small cars profitable if they kept them around, but people pre-covid weren't interested in small cars because the economy was great. now the economy sucks and people are once again interested in saving money.

They are still building small cars around the world where it is PROVEN profitable still and I give them benefit of the doubt they can forecast American market better than me Keeping factories and purchasing $ obligated to building vehicles they deemed unprofitable (being competitive for the same $ as other companies is part of profitability) and ties their hands on repurposing existing factory capacity for other upcoming models. You have to remember union contracts are part of this too with guaranteed work for X years at any facility. It is just more expensive to build anything in USA and they are massively investing in building up infrastructure for the Ford E future. They don't have unlimited $ to build anything they want in any market segment and risk a huge fail bringing down the whole company. A lot of this looks easy from the outside, but the b!tch is in the details...

 

[Texasota]

not being able to fill orders is only really relevant to the bronco and the maverick (TBD if we include the ranger here). the other cars that ford sells that aren't hyped up aren't having the same issues and that's obvious because dealer lots are filled to the brim with these models. knowing this, i'm guessing ford could have kept pumping out econoboxes without the same supply & demand constraints.

i'm sure ford could have found a way to make small cars profitable if they kept them around, but people pre-covid weren't interested in small cars because the economy was great. now the economy sucks and people are once again interested in saving money.

Not entirely true. Wait times for Escape hybrids and Escape PHEVs is very long. I just got a build date of 07/31/2023 and order was confirmed on 11/04/22 (9 months) for my Escape PHEV.

 

[ROBOT]

Anyone else priority code 19? I asked my dealer but he said all the orders are priority 19.

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