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LAS VEGAS, Oct. 31, 2023 – Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024. This first taste of what’s to come will show how owners can turn their Ford vehicle into a rolling showcase that reflects their personal taste, attitude, and love of their vehicle.
"Ford customers love to personalize the performance and appearance of their vehicles, especially Mustang, Bronco and Ranger," said Mark Wilson, Ford North America Vehicle Personalization manager. "The Ford Performance parts packages we're debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box."
Developed in response to customer feedback, these packages will be available via the Ford Performance Parts website or through a dealer accessory counter. Pricing for each package will be available nearer each package’s on-sale date, while either a Ford dealer or ASE-certified shop can perform the installation.
The packages fall into four categories: Off-road capability, street performance, aesthetic parts, and unique vehicle graphics.
Ford Performance ORV Packages for Ranger and Bronco
The Ford Performance Off-Road vehicle (ORV) family targets turn-key solutions to transform Ford trucks and SUVs into even more highly capable off-roading vehicles.
The Ranger Ford Performance Off-Road concept package* targets the overlanding space. Available on 2024 Ranger XLT and Lariat models with four-wheel-drive equipped, this package elevates the truck’s capability with an ARB overland suspension kit. ARB also provides new front and rear bumpers with additional recovery points, while an onboard air compressor, SOLIS lights, and a 47-quart refrigerator/freezer are also available.
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