Ford Ranger Earns 2025 North American Truck of the Year

[TBone4Eva]

The logo is used "under license". Things that are used with no compensation are typically "used with permission". "Under license" implies the corporation was compensated. Non profit does NOT mean no one makes any money there.

You want to give validity to the "award", please do.

The corporation doesn't determine the winner. The jurors do and they don't work for the corporation. They don't even submit their votes to the corporation. The votes are sent to, and tallied by, a third party auditor. The auditor just tells the corporation who won in each category. If Ford bought the award, that would be difficult to prove (which by the way would be your burden to prove since you're making the allegation). Since the manufacturers plan to use the corporation's trademarks in their marketing to sell their vehicles, it is not improper for the corporation to sell a license for the use of those trademarks. After all, as you correctly stated, a non-profit does require money to function. That, again, does not automatically mean the award was bought. Finally just to be clear, I'm not saying the award is valid or not. I'm simply saying your allegation is not true simply because you believe it is.

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[DIYPSCM]

What allegation?

I said it smells.

It does.

I said for the most part the judges are podcasters youtubers and bloggers.

They are.

Kindly point out anything I said that isn't true.

Bye now.

 

[Muffin1]

Big deal, it's just a publicity stunt and now Ford will raise prices to match there ever lovin ego trip.

 

[t88supra]

Wow.... people will literally argue about anything, who cares about a tm, or corporation. Lets just be happy for the award.

 

[TVRangerSTX]

Great news! Now please give me my 2025 production date Ford!

2025 2.7 XLT Carbonized Gray FX4 w/Advanced Tow Package and Blackout package

Hey fellow Keystone Stater: is it true the 2.7 is now std on XLT?

 

[nappy]

Ford Ranger Earns 2025 North American Truck of the Year

Jan 10, 2025 | Detroit

• Ford Ranger® is named the 2025 North American Truck of the Year™. Ford trucks recognized for the fifth year in a row by the 2025 North American Car, Truck and Utility Vehicle of the Year™ awards committee.
• Ford raises the bar again for midsize truck customers seeking adventure with a fully redesigned 2024 Ford Ranger engineered Built Ford Tough®, with a standard 2.3-liter EcoBoost® engine and more powerful available 2.7-liter EcoBoost® V6*, plus new driver assist technologies and features to make driving easier both on- or off-road
• The Ranger® Raptor® pickup is the most high-performance off-road capable Ranger ever and is designed and engineered by Ford Performance to take off-road capability to the next level among midsize trucks.

DETROIT, Mich., Jan. 10, 2025 – The Ford Ranger captures the coveted title of 2025 North American Truck of the Year™, marking the fifth consecutive year a Ford truck has received the trophy. This unprecedented achievement underscores Ford's continued leadership, capability and innovation in the truck segment.

"Earning this recognition celebrates our team’s dedication to continuously raising the bar for midsize truck customers," said Jim Baumbick, vice president, Advanced Product Development, Cycle Plan, and Programs. "We rigorously tested Ranger in challenging environments around the world to deliver the Built Ford Tough durability our customers demand. This award is a tribute to our customers who inspire us every day."

To be recognized as the North American Truck of the Year™, vehicles must be new or substantially changed for the year. The independent and unbiased jury of 50 automotive journalists who produce content for a variety of print, broadcast and digital media in the United States and Canada choose a winner based on innovation, design, safety, performance, technology, user experience, driver satisfaction and value.


The Ford Ranger, engineered Built Ford Tough®, is the most connected and capable Ranger ever. Rigorously tested globally—from the Australian outback to American highways—the Ranger has proven its readiness for almost any adventure on six continents. In fact, Ford Ranger was Australia’s best-selling vehicle again this year and the best-selling vehicle for the 10th year in a row in New Zealand.

This win recognizes the Ranger's exceptional combination of rugged durability, advanced technology, and smart features designed to enhance both on- and off-road experiences.

With a new 2.7-liter EcoBoost V6, improved suspension, and improved off-road capability, it’s perfect for midsize truck customers who explore new places and take on new challenges. The 2024 Ranger has more available towing technology than ever before in a Ranger like class-exclusive Pro Trailer Backup Assist, as well as improved bed access, available Zone Lighting, over-the-air updates, and a new interior with digital gauge clusters, large touch screens, wireless charging, and fold-flat rear seats that allow for more storage.

The 2024 Ranger Raptor is the most powerful and high-performance, off-road capable Ranger ever and is engineered to take off-road capability to the next level among midsize trucks. Race-proven in the Baja 1000, the 2024 Ranger Raptor’s 3.0-liter EcoBoost® V6 generates best-in-class 405 horsepower*, 430 pound-feet of torque, long travel suspension, including a Watts link rear suspension and class-exclusive 2.5-inch FOX™ Live Valve shocks*, gives you everything you need to chase down the horizon.

The Ford Ranger and Ranger Raptor are proudly assembled in America at the Michigan Assembly Plant, representing a continuation of Ford’s legacy of building trucks that are as tough and capable as the people who drive them.

So this based on the V6 version it seems.

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